•1 min read
Turning From the Mirror
Lest we all become Narcissus.
Read on SubstackFrom Idea to Product.
In 1 Month.
Tools we use
Built for businesses that are ready to evolve.
We don't just write code. We build the operational systems that let you scale without breaking.
We understand operations.
We know the reports admins pull, the workflows managers rely on, and the places frontline users get frustrated. We design around your reality.
We make adoption easy.
Good software is invisible. We reduce steps, remove confusion, and create flows that keep your team moving—so you don't have to fight for buy-in.
We ship the whole product.
Branding, UI, backend, auth, database, and deployment. You don't need a designer, a dev, and a PM. You just need one partner who can build.
For the Operators
Owner-led velocity, without the overhead.
You don't need a bloated agency or a generic dev shop. You need a partner who thinks like an owner.
We work with owner-operators doing $500K–$5M who run on messy internal systems, have niche knowledge but no tech team, and want to turn a cost center into a profit center.
- No "why is this so complicated?" moments
- No wasted features
- Just clean tools that people actually use
The Architecture
Internal strength becomes external opportunity.
The best products start as internal tools. AWS started as an internal server. Slack was team tool, that turned into a product. We build your system on the same stack that powers billion-dollar startups (Next.js, Supabase, Vercel, Clerk, Stripe).
This isn't a "no-code tool" or a "vibed out hack." It's a scalable software asset. When you're ready to monetize your expertise, the foundation is already there.
We build systems that earn trust inside your business first—then let you take them to market.
The Process
Discovery to Deploy. The Product Path.
Every project follows a proven, gated track designed to reduce risk and increase speed.
Need help? We can build your app for you.
Choose the path that fits your stage. 50% upfront, 50% on deployment.
Internal Tool
Starting at
$9,900
Secure, modern, ready for daily use.
A full rebuild using modern frameworks and clean architecture.
- Discovery + Architecture
- Clean UI/UX Rebuild
- Secure Auth + RBAC
- 30 Days Support
Scale-Ready System
Starting at
$14,900
Built for growth & complexity.
The architecture, patterns, and data structures needed to handle real scale.
- Everything in Internal Tool
- Scalable DB Schema
- PostHog product analytics
- 45 Days of support & maintenance
Commercial Product
Starting at
$24,900
External users & revenue ready.
Engineered to a production-ready level for external customers.
- Everything in Scale-Ready
- Stripe Billing Integration
- AI Workflow Integration
- Public Landing Page
Next Cohort Open
The CappaWork Builder Cohort
The next step after vibe-coding: launch a truly working, scalable tool.
You've experimented with AI coding tools and built prototypes. Now take it to the next level. A one-month, zero-to-one cohort where you turn an idea or prototype into a real, scalable solution. You leave with a deployed product, built on proper architecture.
1 Month Duration
Focused sprint to get from zero to shipped.
Modern Stack
Next.js, Supabase, Clerk, Vercel, Cursor AI.
Community + Mentorship
Weekly live calls & private community.
Outcomes
- A working product deployed to production
- Clean, scalable architecture
- Mastery of modern AI-assisted dev workflows
- 30 spots per cohort (strict cap)
"You will leave with a real, deployed, scalable 0→1 product."
See some of our work.
B2B SaaS
ArborKey
Win more HOA contracts through better reporting.
SaaS Platform
WorkPortfolio
Project portfolios for Indie Hackers.
Consumer App
SuperNate
Turn your resume into an arcade game.
If you want software your team loves—and a foundation your customers will trust—let's talk.
Thoughts on Building Well
Reflections on product development, technology, and human flourishing.
Read all posts on Substack•1 min read
The Illusion of Thought
Simple, we actually read.
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Fortitude
Two steps forward, one step back.
Read on Substack