•4 min read
The Four Levers Every Service Business Should Measure
Revenue is a vanity metric. Profit comes from four specific levers: customers, average order value, frequency, and margin. Here's how to actually move them.
Read article →Elevate your people.
Automate your process.
Your AI transformation partner for founder-led businesses.
AI can handle the grunt work — the data entry, the follow-ups, the reporting that eats your team's day. We help you implement it so your people can focus on the work that actually moves the business forward.
The Problem After $3M
You built a real business. Now it's buried.
You crossed $3M. You hired the team. Revenue is growing. But somewhere between $3M and $10M, every dollar of growth got more expensive to produce.
Your people are spending 60% of their time on tasks a machine should handle — copying data between systems, chasing approvals, building reports nobody reads, formatting the same spreadsheet for the fifth time this week.
That's not a people problem. That's a systems problem. And it's costing you more than you think.
Revenue goes up. Margin doesn't follow. Your best people are stuck doing the worst work.
Our Approach
We help you shift from buried in busywork to built for what's next.
01
Diagnose
We map your workflows, quantify where time and money leak, and identify the highest-leverage automation opportunities.
Learn more02
Build
We implement targeted AI and automation systems — not a full rebuild. The smallest change with the biggest margin impact.
Learn more03
Elevate
Your team shifts from busywork to high-value work. Profit per employee goes up. The business scales without scaling headcount.
Learn moreYour people are your advantage. But right now, they're buried.
Every hour your team spends on repetitive admin is an hour they're not spending with clients, improving your product, or solving the problems that actually grow the business.
AI doesn't replace your people. It removes the work that's beneath them. The data entry. The status updates. The report formatting. The follow-up emails that could write themselves.
The companies that figure this out first will have a structural advantage that compounds every quarter.
Proof, Not Promises
5x profit improvement. 12 months. Same team.
One founder came to us doing $1.5M in revenue with $45K in annual profit. Twelve months later: $1.8M in revenue, $225K in profit. Same team. Same market.
We identified the margin leaks, removed the operational constraints, automated the work that was eating their team's time — and the business kept the money it was already earning.
Not from growth hacks. From operational precision and smart automation.
0×
Profit improvement
$0K
Annual profit (from $45K)
0 mo
Time to result
How We Work
Two phases. Clarity first, then implementation.
Start Here
Phase 1AI & Operations Diagnostic
$30,000
4–6 weeks
Before rebuilding anything, we quantify where profit is leaking — and where AI and automation will create the highest leverage.
Over 4–6 weeks, we:
- Map end-to-end workflows against actual cost
- Identify repetitive tasks ripe for AI automation
- Analyze revenue and margin by segment
- Model revenue per employee and scale economics toward $10M
- Quantify specific automation opportunities with dollar impact
Deliverable: A prioritized roadmap identifying material margin leverage — with specific dollar impact tied to each opportunity.
This engagement stands alone. You can execute internally, work with us, or choose another partner. Our job is clarity before capital allocation.
Phase 2
AI Implementation
$50,000+
Scoped by Phase 1 findings
Once the highest-ROI constraint is identified, we remove it.
We do not rebuild everything. We implement the smallest system required to permanently increase profit per employee.
That may involve:
- AI-assisted workflows that eliminate repetitive labor
- Custom internal platforms designed around your actual workflow
- Automation layers that increase throughput without headcount
- Tool consolidation that reduces software sprawl
- Reporting infrastructure that replaces guesswork with visibility
Modern AI-assisted development allows us to deploy production-grade systems in weeks, not quarters — dramatically accelerating time to ROI.
We are tool-agnostic. The only metric that matters: does this increase profitability at scale?
Who This Is For
Founder-led service businesses doing $3M–$10M.
You have 5–50 employees. Revenue is growing, but margins aren't keeping pace. Your team is talented, but they're spending too much time on work that doesn't require their talent.
Consulting firms, agencies, professional services, trades, staffing companies — the industry matters less than the pattern.
The pattern is: real revenue, real team, hidden inefficiency that compounds as you scale.
How We're Different
Most consultants deliver strategy decks. Most developers build what they're told. Most AI vendors sell chatbots.
We do the diagnosis and the implementation — same team, start to finish.
Financial modeling rigor. Operational workflow mapping. AI and systems architecture. Hands-on implementation.
No handoff. No translation layer. No six-month discovery cycle.
Questions? Straight answers.
Your people deserve better work. Let's build it that way.
30 minutes. Your numbers. No pitch deck. We'll determine whether a diagnostic makes sense for your stage.
Insights
Practical insights on operational efficiency, AI transformation, and scaling your business without scaling your headcount.
•3 min read
Map the Work Before You Automate It
Most automation projects fail because they automate the wrong thing. Here's how to map your workflows first so you invest in the changes that actually move margin.
Read article →
Meet the Founder
Nate Pinches
I've spent years working inside founder-led service businesses—mapping workflows, measuring unit economics, and building the systems that turn operational chaos into measurable margin. CappaWork is how I bring that approach to operators who know they're leaving money on the table but can't see exactly where.
Analytics first. Then automation. Always in that order.
More about CappaWork →