Elevate your people.
Automate your process.
Let computers do computer work. So your people can work like people again.
Your team is buried in manual work that machines should handle. We become your AI team — we find where the money is leaking, build the systems that fix it, and train your people to own what we build.
You know AI is supposed to help. You just don't know where to start.
You're a $3–10M service business. Most of your revenue comes from knowledge work that's still done manually. You're profitable enough to survive but not enough to breathe. AI tools are everywhere — some of your people love them, some hate them, and nobody's in charge of the strategy. You have demand you can't meet and margin you can't find.
You don’t know where the money is leaking.
You have a sense that things are inefficient but you can’t point to the exact workflows costing you the most margin. Nobody’s done the diagnostic. You’re guessing.
You’re building the wrong things first.
Without a diagnosis, every AI investment is a coin flip. Dev shops build what you tell them to build, not what you should build. You’re spending $100K on a product that moves the needle 2% when there’s a $50K build that would move it 20%.
Your tools aren’t connected to your P&L.
You bought Notion AI, ChatGPT Enterprise, Copilot — your team uses them for emails and summaries. Nobody connected them to the workflows that actually generate revenue. You’re paying for AI and getting autocomplete.
You can’t hire for this.
A Head of AI is $250–400K, takes six months to find, six months to ramp, and still can’t do strategy AND build AND train. You need someone who does all three and you need them now, not in a year.
Your team is falling behind and you can’t train them.
Your people know AI proficiency matters. They’re either scared or experimenting in the shadows with no governance. Business secrets are leaking into tools nobody vetted. Either way, you’re losing.
You don’t trust the advice you’re getting.
Consultants hand you a deck and leave. Dev shops take orders without questioning them. Tool vendors sell you their product regardless of fit. Nobody is sitting on your side of the table with no incentive other than making you right.
The strategy and the execution are disconnected.
You’ve maybe even done a strategy engagement before. You got a roadmap. It’s in a drawer. Nobody built any of it because the strategist couldn’t code and the coder didn’t understand the strategy.
Your AI Team
audit · build · coach · train · 6 months
One engagement. Six months. I come alongside your business and operate as your AI team — finding where you're leaving money on the table, building the systems that fix it, coaching you on every decision, and training your people to own what I build.
When I leave, you keep everything: the products, the playbooks, and a team that knows what to do with them. $90K total. You'll make back ten times that.
Six months. Start to finish.
Month 1
Find the money
Full profit diagnostic. I audit your workflows, map where margin is leaking, and identify the highest-leverage AI opportunities. You get a written diagnosis with exactly what to build, in what order, and the expected P&L impact. This isn't a strategy deck — it's a build plan with dollar signs on it.
Months 2–5
Build and ship
One initiative per month. Custom AI products, workflow automation, process redesign — whatever the diagnosis says will move the most profit. Each build ships to production. Working software, not presentations.
Throughout
Coach and train
Ongoing coaching for you on AI decisions — what to invest in, what to skip, how to evaluate what your competitors are doing. Team training woven into each build cycle so your people learn by doing, not by sitting through lectures.
Month 6
Transition and handoff
Final builds ship, documentation complete, team trained. I hand you the keys. Optional $1K/month maintenance retainer available if you want ongoing support, but you won't need me to keep the lights on.
What your AI team does.
Profit Diagnostics
We find where you're leaving money on the table. Full workflow audit, margin analysis, opportunity mapping tied to your actual P&L.
AI Strategy
We decide what to build and in what order. Prioritized by profit impact, not novelty. You'll never build the wrong thing first.
Product Development
We build custom AI products and workflow automation. Full-stack — architecture through deployment. Production-ready, not prototypes.
Executive Coaching
We coach you on AI decisions so you move fast and stay informed. You'll know what's hype, what's real, and what matters for your business.
Team Training
We train your people to use and maintain what we build. Hands-on, in their actual codebase, with their actual work — not a generic workshop.
Change Management
We help your organization actually adopt the new way of working. New tools fail when nobody changes the process. We change the process.
This is for you if…
You're doing $3–10M in revenue but profit margins are thinner than they should be and you can feel the manual work dragging
You know AI could help but you don't know where to start and you don't trust a dev shop to figure out your business
You've tried AI tools — they didn't move the needle because nobody rethought the workflow underneath
You want someone who understands both business strategy and how to build, not a strategist who hands you a deck and walks away
You want to own what gets built, not rent it
You're a founder or CEO who makes decisions fast once you trust the person advising you
The math.
$90,000 total investment. Six months. A full AI team — diagnosis, builds, coaching, training — for less than half the cost of one senior hire.
Case Study
A service business doing $1.8M in revenue with $250K in annual profit. After one engagement: $2M in revenue, $650K in profit. 2.6× profit improvement in one year.
$400K in new annual profit on a $90K investment. At a $5M company with significant manual workflows, the upside is even larger.
| Dev Shop | AI Tools | CappaWork | |
|---|---|---|---|
| Cost | $100–200K per build | $500–5K/mo per tool | $15K/mo for 6 months |
| Diagnosis | None — they build what you tell them | None — you figure it out | Full profit diagnostic in month 1 |
| Strategy | None | None | Ongoing executive coaching |
| Build | Yes, but spec risk is yours | No — tools, not products | Custom products, one per month |
| Training | None | Self-service docs | Hands-on, in your codebase |
| Outcome | A product (maybe the right one) | Scattered adoption | $1M+ in new profit, team trained, you own everything |
Move faster with the right guidance.
As a leader, you need to be fluent in AI from top to bottom — so you can make great decisions quickly. Whether it's a single strategy call or a six-week cohort, coaching can get you there.
Nate Pinches
MBA. 15 years of experience. 7 years building products. I've done C-suite strategy work up to $2B+ companies and I ship production AI systems every day.
My own business almost died from poor cashflow — so profitability isn't an abstract concept for me. It's the first thing I look at, every time. I've spent years inside founder-led service businesses mapping workflows, measuring unit economics, and building the systems that turn operational chaos into measurable margin.
I'm not a strategist who hands you a deck. I'm not a dev shop that builds what you tell them. I diagnose the problem, build the solution, and train your team to own it.
One person. Full stack. Business strategy through production code.
Worth a conversation?
A 30-minute call to figure out where you stand, where the money is, and whether this makes sense for your business.
No pitch deck. No pressure. Just clarity.